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Monday, October 12, 2026
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Wolff Preparing to Sell Shareholding Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has led Mercedes to record-breaking achievements in F1

Mercedes team principal Toto Wolff is engaged in advanced talks to sell part of his ownership stake in the Mercedes F1 outfit.

The deal estimates the Mercedes team at £4.6 billion – a record for an F1 team – following the McLaren team were valued at £3.5bn in a change of ownership structure last September.

Wolff, who holds a 33% stake of the Mercedes F1 operation, would sell a shareholding in the region of five percent.

Wolff, aged 53 will remain as team principal and CEO should the deal proceed.

Shareholder Structure

Remaining partners in the team are Mercedes and chemicals giant Ineos Group, who each also own a third of the enterprise.

A Mercedes spokesperson said: "We will be making no official statement on this. The governance of Mercedes F1 stays unaltered, and all three partners are dedicated to continued achievements of the brand in Formula One."

Valuation Growth

The deal signifies a significant increase in worth of Mercedes F1 after Ineos Group bought its stake for £208m in 2022.

The rise demonstrates the growth in market values of F1 teams in the past few years as a consequence of the increasing appeal of the sport around the world.

This was also seen in the box-office performance of the F1 movie featuring Brad Pitt, which debuted in summer 2023 and earned over $630m (£458 million) at cinemas worldwide.

The film represents the actor's top-grossing film and the most successful sports movie ever released.

Current Performance

Mercedes are runner-up in the constructors' championship, behind McLaren, with three races left this season.

Mercedes' primary racer British driver George Russell has won 2 of the 21 races this year and is in fourth place in the individual standings behind McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team secured a unprecedented eight consecutive team titles and seven driver championships, six won by Lewis Hamilton and one by Nico Rosberg, between 2014 to 2021.

About the author

Theodore Carter

Jaden Rivers is a seasoned sports analyst with over a decade of experience in betting strategies and market trends.

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